Case Study: Visible Equity achieves 100% lead growth in 4 months with HubSpot

Loan Portfolio Software Visible Equity Gains 100% Lead Growth in 4 Months with SmartBug Media Content Strategy and HubSpot

Visible Equity, a leading analytics provider to hundreds of lenders, faced dwindling leads as traditional tactics like trade shows and direct mail stopped delivering. With limited internal bandwidth and the need for deep, regulation-aware content the team couldn’t scale, the company shifted toward inbound marketing and marketing automation to rebuild its funnel.

Visible Equity implemented HubSpot for content, landing pages, and analytics, and partnered with SmartBug Media to supply industry-expert writers and execute a targeted content strategy. In four months the combined approach doubled leads, drove a 6× increase in site traffic and a 44% rise in organic traffic, while freeing the internal team to focus on growth and strategy.

Visible Equity

David Gilbert

Chief Marketing Officer