Case Study: Velaro Live Chat achieves 68% increase in qualified leads with HubSpot

Live Chat Service Provider Velaro Improves Lead Nurturing and Sales Productivity Using HubSpot

Velaro, a decade‑old pioneer in live chat, was drowning in unqualified leads that all flowed straight into their CRM, leaving a small inside sales team overwhelmed and demoralized. With no lead scoring, nurturing or consistent email program, marketing couldn’t turn its content into scalable demand or hand sales truly sales‑ready prospects.

By implementing HubSpot’s Lead Scoring, Workflows and automated email campaigns, Velaro began targeting and nurturing top‑of‑funnel contacts, routing only qualified leads to sales and alerting reps via Salesforce. The change drove a 68% increase in qualified leads, a 50% lift in leads from email, up to a 57% open rate on top campaigns, plus gains in organic (+67%) and direct (+43%) leads and improved chat conversions (sales form +35%, chats started +23%), boosting sales productivity and marketing ROI.

Velaro Live Chat

Chris Childers

Senior Vice President