Case Study: Lincoln Minster School increases leads by 118% and website traffic by 53% with HubSpot

Lincoln Minster School Goes to the Top of the Class with HubSpot

Lincoln Minster School, an independent co‑educational day and boarding school in Lincolnshire, created a dedicated marketing team in 2016 to raise its profile and boost enrolments. Relying on disjointed point solutions left enquiries at risk and made it hard to nurture prospects consistently, so the school sought an all‑in‑one platform to manage communications and track leads.

The school implemented HubSpot to centralise its website, blog, gated content, email workflows and CRM, and trained administrators to enter and manage enquiries directly. Within six months traffic rose 53% and leads grew 118% (from ~16 enquiries/month to about six per day), driving roughly 30 additional mid‑year enrolments and prompting expansion of the marketing team.

Lincoln Minster School

Gemma Lowe

PR and Communications Manager