Case Study: Libcast achieves customer database growth and increased demand with HubSpot

Libcast - Customer Case Study

Libcast, a Bordeaux-based online video platform serving educational institutions, SMBs and public entities, needed a simpler, scalable way to manage and qualify its marketing database and communications. Before adopting HubSpot in 2014 the team relied on multiple disconnected tools that made centralizing marketing efforts and channels difficult.

By migrating its website and marketing to HubSpot’s platform, Libcast consolidated its workflows, boosted demand for its product, expanded its customer database and hired three new staff members. The team says HubSpot is easy to use and has had a clear, measurable impact on their growth.

Libcast

Anne-Sophie Poupard

International Marketing Manager