Case Study: Relevance achieves 5X more sales opportunities with HubSpot

Leading Content Marketing Agency and Publisher Uses HubSpot Marketing Software to Increase Sales Opportunities by 5X

Relevance (founded as Slingshot SEO) is a leading content marketing agency and publisher serving enterprise clients and more than 60,000 subscribers. As the company scaled, its previous stack (Salesforce, Marketo, etc.) proved bulky, unintuitive, and required a dedicated resource to manage integrations, leaving the team short-handed and unable to efficiently track or nurture leads.

Relevance adopted HubSpot’s integrated marketing platform—landing pages, CTAs, automation, analytics, and CRM—to streamline workflows, personalize campaigns, and gain full-funnel visibility. The switch delivered strong results: a 5X increase in SQLs, ~500% more sales engagements per month, a 20% conversion rate into MQLs, roughly 150 inquiries per week, and up to ~1,200 content downloads in a single day.

Relevance

Will Boeckmann

Lead Generation Specialist