Case Study: LEAD Innovation achieves 4X organic traffic growth and 120+ leads per month with HubSpot

LEAD Innovation Transforms Its Lead Generation with HubSpot

LEAD Innovation, a Vienna‑based innovation management firm, had relied heavily on outbound tactics like cold calling and had only limited content efforts, which left it short on the quality and quantity of leads it needed. After more than a decade in business the company needed a modern marketing approach and the ability to automate and control its own digital strategy.

Partnering with Take Off PR and adopting HubSpot’s inbound platform, LEAD developed buyer personas, targeted content, landing pages, CTAs, workflows and the HubSpot Sales app to nurture and qualify prospects. The shift drove a 4X increase in organic traffic, now delivers 120+ leads per month (it hit a 40‑lead goal in three months), doubled newsletter open rates, achieved a 38% conversion on one ebook and generated 70+ seminar sign‑ups in six months.

LEAD Innovation

Angela Hengsberger

Head of Business Development