Case Study: Concentrate achieves 96% more website traffic and 50% more qualified leads with HubSpot

Kiwi Partner Concentrate Transforms Lead Generation through Adoption of HubSpot

Concentrate is a Christchurch‑based strategic marketing consultancy that helps New Zealand B2B tech companies grow, often for clients with long sales cycles and export‑led businesses. Lead generation was slow, costly and heavily reliant on referrals and cold calling, so Concentrate sought a smarter, more cost‑efficient way to generate and nurture prospects — which led them to HubSpot.

They became a HubSpot partner in 2013, ran inbound campaigns for themselves and clients (including a “coffee meeting” campaign that generated 30 leads), and used HubSpot’s 30‑day trials to prove value. As a result, over 50% of their clients now use HubSpot; Concentrate’s website traffic rose 96% and qualified leads grew 50%. Clients saw a 54% average traffic increase, about 34 additional marketing‑qualified leads per month, lower acquisition costs, and strong pipeline growth as the agency scales toward gold partner status.

Concentrate

Owen Scott

Managing Director