Case Study: Kineo achieves 3,000 new leads within six months with HubSpot

Kineo Increases Lead Generation and Conversions with HubSpot

Kineo, a global workplace learning and elearning company within the City & Guilds Group, faced a challenge: disparate marketing tools (like Hootsuite and dotmailer) left it unable to track, score or follow up on prospects, making it difficult to improve lead quality, scale inbound efforts, or measure success.

By implementing the HubSpot Marketing Platform, Kineo centralized landing pages, personalized forms, CTAs, Social Inbox, Contacts and automated Workflows to track behavior, nurture leads and hand qualified prospects to sales. The results were immediate—3,000 new contacts in six months, a 30% rise in social-driven website traffic in 12 months, a 30% landing-page conversion rate, and 1,600+ contacts from a single report.

Kineo

Kelsie Scully

Part of Digital Marketing Team