Case Study: Kelly Services achieves 32% more site traffic with HubSpot

Kelly boosts site traffic 32% with HubSpot

Kelly Services, a global leader in workforce solutions, faced challenges due to disconnected marketing teams and cumbersome legacy systems that hindered personalization and created a transactional relationship with customers. To build a cohesive, customer-centric strategy, they partnered with vendor HubSpot and adopted its Marketing Hub and Content Hub platforms.

The solution implemented with HubSpot unified Kelly's business units and streamlined operations. By leveraging HubSpot's integrated tools for audience segmentation and content personalization, Kelly achieved a 32% increase in site users, a 26% rise in sessions, and a 60% boost in conversions, transforming their marketing into a personalized, customer-centric operation.

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