Case Study: Danish agency Katalysator achieves 100% revenue growth with HubSpot

Katalysator Boosts Revenue By 100% With HubSpot

Katalysator is a Danish B2B agency founded in 2011 that transitioned from PR and communications into content and inbound marketing. The small team needed a way to streamline and integrate its efforts, prove concrete ROI to clients, and win larger retainer contracts, so it sought a platform to scale its inbound approach.

After joining the HubSpot Partner Program in 2015 and adopting the HubSpot growth stack (Marketing, CRM, Sales), Katalysator built detailed personas, optimized content with CTAs and Smart Forms, and used CRM deal stages and HubSpot Sales to manage leads. The agency doubled its revenue, grew from 4 to 13 staff, now gets 80% of clients via inbound with 75% on retainer, became a Diamond Partner, and delivered dramatic client gains (one client saw a ~500x lead increase).

Katalysator

Jeppe Nyrup

Co-founder and Partner