Case Study: Kantox achieves 50% inbound leads and 190% website traffic growth with HubSpot

Kantox Uses HubSpot to Transform Its Leads Generation

Kantox is a multinational FinTech that provides an FX marketplace allowing businesses to exchange currencies at mid‑market rates and bypass traditional banking intermediaries. As the company scaled after new product launches, it relied on outbound and outsourced marketing that produced low‑quality leads and rising costs, and lacked a platform to evaluate or nurture prospects effectively.

In 2013 Kantox adopted the HubSpot Marketing Platform, hired an inbound specialist and used personas, Workflows and Smart Forms to personalize lead capture and nurturing. The results: inbound now drives 50% of leads, overall leads grow about 10% month‑over‑month, and website traffic is up 190% year‑over‑year, with plans to expand Smart Content, CTAs and analytics.

Kantox

Natalia Bandach

Product Marketing Manager