Case Study: Kameleoon achieves 4X lead growth in 6 months with HubSpot

Kameleoon Increases Leads by 4X in 6 Months With HubSpot

Kameleoon is a French SaaS company (founded 2012) that provides advanced website personalization and A/B testing. Rapid international growth and a marketing team that expanded from one to seven exposed the limits of its fragmented toolset (Google Analytics, MailChimp, Instapage, Buffer). The company needed an integrated inbound-marketing platform to centralise campaigns and generate more sales-qualified leads.

Kameleoon implemented the HubSpot Marketing Platform, migrating content into 100+ personalised landing pages and using Smart Content/CTAs, multilingual branching Workflows, lead scoring and a central analytics dashboard. Within six months leads increased 4X, website traffic 2X and blog traffic 3X; email open rates doubled, click‑through rates tripled and overall conversion neared 3%, with improved sales–marketing alignment.

Kameleoon

Gregoire Thomas

Head of Marketing