Case Study: SoldOut achieves 50× more leads and doubles customer unit price with HubSpot inbound marketing

Japanese Company SoldOut Leverages Inbound Marketing to Deliver Efficiencies and Business Growth

SoldOut, a Tokyo-based online marketing agency founded in 2009 that serves SMEs and startups across Japan, faced rising personnel costs and falling efficiency from a telemarketing-heavy sales model. Sales reps spent large blocks of time cold-calling, negotiating discounts and following up, which constrained growth and made scaling unsustainable.

Switching to HubSpot’s all-in-one inbound marketing platform in late 2013, SoldOut built landing pages and forms in-house, launched blogs, and captured leads via downloadable content—virtually eliminating cold calling. The change drove an 80× increase in website visitors (to ~400,000 by mid‑2015), a 50× increase in workable leads and a 2× rise in customer unit price, while freeing staff time to produce more content and scale inbound efforts.

SoldOut

Satoshi Hasegawa

Chief Marketing Officer