Case Study: IVT Sweden achieves 5x lead growth and 500M SEK in lead value with HubSpot

IVT Sweden - Customer Case Study

IVT, a Swedish leader in heat pumps and energy solutions, faced tough trading conditions that threatened sales. Country Manager Cai Essén sought innovative ways to boost revenue and, after learning about inbound marketing from partner Zooma, piloted HubSpot despite initial internal doubts.

Using HubSpot’s inbound marketing tools, IVT saw a 5x increase in leads within five weeks—generating a revenue opportunity of roughly 500 million SEK—which quickly converted skeptics and demonstrated strong early return on investment.

IVT Sweden

Cai Essén

Country Manager, IVT Sweden