Case Study: Industrial Training International doubles average revenue growth and increases lead volume by 172% with HubSpot

ITI Disrupts the Technical Labor Industry with Inbound Marketing, Doubles Average Revenue Growth

Industrial Training International (ITI) is a leader in corporate education, training and consulting for crane, rigging, and heavy lifting. Despite an industry‑leading product, their sales team struggled to reach and engage senior managers at Fortune 500/1000 companies who make training decisions, and needed a way to attract and nurture those high‑value prospects through the sales process.

By implementing HubSpot inbound marketing—SEO, marketing automation, lead management and lead generation tied into their CRM—ITI created targeted content and nurturing workflows to draw in and convert decision‑makers. The strategy doubled ITI’s average revenue growth rate, boosted lead volume by 172% year‑over‑year on average, and produced a 42% increase in net income year‑over‑year since 2009.

Industrial Training International

Zack Parnell

VP and COO, Industrial Training International