Case Study: Strategic Group achieves 10x increase in lead generation with HubSpot

IT Solutions Provider Builds Trust with Buyers and Increases Leads by 10x

Strategic Group, an Australian IT solutions provider and creator of the VAULT cloud platform for accounting firms, needed to build brand awareness and earn trust from security‑conscious buyers. Their marketing relied on purchased lists and a mix of disconnected tools (WordPress, Buffer, Mailchimp), leaving them unable to measure ROI or position themselves as industry leaders.

By shifting to an inbound approach with HubSpot, they created buyer-focused content (including an eBook), tied campaigns and assets together, used SEO, CTAs, progressive profiling and automated workflows to nurture leads. The result: website traffic doubled in three months and monthly lead generation increased 10x, with clearer analytics and more effective, targeted marketing.

Strategic Group

Emily Gam

Marketing Coordinator