Case Study: NSK, Inc. achieves 207% increase in new client revenue with HubSpot

IT Consultant NSK, Inc. Sees 207% Increase in New Client Revenue using Inbound

NSK Inc., a Boston-based IT consulting and outsourcing firm serving small and medium businesses, struggled to attract qualified leads: their SEO produced only one keyword ranking, paid search cost thousands for roughly 20 visits a month with no tracking, sales teams were making up to 50 cold calls a day, and their website functioned as a static brochure rather than a lead-generation tool.

After adopting HubSpot inbound, NSK used targeted SEO and weekly blogging, HubSpot analytics and tracking URLs, landing pages with gated white papers, and marketing automation with contact intelligence tied to events. This allowed them to cut wasted ad spend (saving about $18,000 and reducing paid marketing by 50%), grow traffic from ~20/month to thousands, increase lead volume about 200%, and boost new client revenue by 207% in the first year.

NSK inc

Cathie Briggette

Director of Marketing, NSK