Case Study: Sitecore achieves 400% increase in website traffic and 50% higher click‑through rates with HubSpot

Irish SaaS start-up Boxes Clever with HubSpot to Generate and Close more Leads

Boxever is an Irish SaaS start‑up (founded 2011) that provides customer‑intelligence and predictive marketing for the travel industry. As demand and the team grew, Boxever needed a scalable, easy‑to‑manage marketing solution to build top‑of‑funnel awareness and track lead progression so they could nurture leads into customers.

By adopting the HubSpot Marketing Platform (blogging, landing pages, email, social inbox and analytics) Boxever built a content‑led inbound program and weekly email cadence that amplified leads and automated nurturing. Within a year they saw a 400% increase in website traffic (to over 10,000 visits/month), roughly 40–50% email open/click rates and a 50% increase in click‑throughs, helping them close major customers including Ryanair and Air New Zealand.

Sitecore

Allyson Barr

VP Marketing, Boxever