Case Study: Birch Communications achieves 39X more leads and 21X more web conversions with HubSpot

IP Communications Leader Drives 39X More Leads With HubSpot Marketing Automation

Birch Communications, a national provider of IP‑based communications serving over 200,000 businesses, faced a fragmented marketing stack after growth and acquisitions. Multiple disconnected systems made data poor, campaign measurement and ROI unclear, and operations manual and inefficient.

Birch consolidated onto HubSpot’s all‑in‑one inbound marketing platform to unify website, automation, reporting and CRM visibility, enable rapid content creation and automated nurturing, and replicate high‑performing campaigns easily. The move delivered major gains: 39× more leads, a 21× increase in web conversions and double the open rate on year‑end promotions.

Birch Communications

Melanie Kreh

Vice President of Marketing