Case Study: iOffice + SpaceIQ by Eptura achieves unified, data-driven inbound marketing with HubSpot

iOffice Fixes Disjointed Systems With HubSpot’s COS and help from Orbital Alliance

iOffice, a fast-growing facilities management software company, struggled with disjointed web systems: their site and blog lived on MODX and WordPress while marketing ran in HubSpot, preventing them from seeing blog performance, audience engagement, and the ROI of their content — all of which hampered their inbound marketing strategy. Director of Marketing Tiffany Rivers engaged Orbital Alliance to find a single platform to unify hosting, marketing, and blogging.

Orbital Alliance migrated iOffice onto HubSpot’s Content Optimization System (COS), using features like keyword tracking, smart forms, template builder and personalization to streamline content creation, improve SEO focus, and speed development (migration completed in under a month). The consolidated platform delivered clearer analytics, higher lead conversion through cleaner forms, and better-aligned inbound marketing efforts, positioning iOffice for continued growth and personalization-driven engagement.

iOffice + SpaceIQ by Eptura

Alden O'Connor

Web Strategy and Marketing Director, Orbital Alliance