Case Study: Heron Global Partners achieves 5X increase in leads and revenue with HubSpot

Investing in The Right Platform for Inbound Marketing Success

Heron Global Partners, a London investment research firm launched in 2015, struggled to generate and manage qualified leads using outbound tactics like print and events and relied on paper-based processes that wasted sales time and produced low-quality prospects.

After partnering with Six & Flow and adopting the HubSpot Marketing and Sales platform, HGP built an inbound program with buyer personas, tailored landing pages, smart CTAs, automated nurture workflows and HubSpot CRM. The result was a 5X increase in leads and revenue, roughly 3,276% ROI from inbound marketing, a doubling of the sales team within six months and about a 60% jump in sales productivity.

Heron Global Partners

Phil Walker

Marketing Director