Case Study: InSinkErator achieves 27% ecommerce revenue growth with HubSpot

InSinkErator Taps Into 27% More Revenue With HubSpot

InSinkErator, the global maker of food waste disposers and instant hot water taps with its European HQ in the UK, faced costly, slow and outdated digital marketing run through an external agency—contact data on shared Excel sheets, minimal email capability and long lead times for campaigns. To gain better visibility of contacts and nurture prospects more effectively it moved marketing in‑house and evaluated marketing automation platforms, selecting HubSpot in 2016.

Using HubSpot’s onboarding and tools the team built targeted, automated ecommerce campaigns (notably an eight‑day Black Friday series with landing pages, CTAs and workflows) and streamlined day‑to‑day marketing. Results in 10 months included a 20% increase in website traffic, 27% rise in ecommerce revenue, 39% higher average transaction value, a visitor‑to‑sales conversion lift from 0.5% to 1.4% (a 180% increase) and about 30 newsletter signups per day, with plans to expand to the full HubSpot growth stack.

InSinkErator

Christopher Vella-Bone

Digital Marketing and Ecommerce Manager