Case Study: Innovative Marketing Resources achieves 5,000% ROI and 6.8X traffic increase with HubSpot

Innovative Marketing Resources Becomes HubSpot Agency Partner and sees 5000% ROI

Innovative Marketing Resources (IMR) is a certified HubSpot Partner agency that historically relied on outbound tactics like print ads and direct mail. After the 2008 economic downturn made outbound marketing ineffective, the agency needed to pivot to a new approach to sustain client results and business growth.

By becoming a HubSpot Agency Partner and adopting inbound strategies—including marketing automation, social media, analytics, optimized landing pages and CTAs—IMR dramatically improved performance, driving a 6.8x increase in traffic and delivering a 5,000% ROI on its online marketing efforts.

Innovative Marketing Resources

Kevin Jorgensen

Owner