Case Study: InnerDrive achieves 2X leads and 20% revenue growth with HubSpot

InnerDrive Moves Into the Fast Lane and Increases Revenue With HubSpot

InnerDrive, a UK-based mental skills training company founded in 2008, helps athletes, schools and businesses build a growth mindset and perform under pressure. By 2016 the marketplace had shifted—new lower-quality competitors appeared and cold calling became far less effective—so founder Edward Watson looked for a more integrated, cost-effective CRM and marketing solution to increase website traffic and customer acquisition.

InnerDrive adopted HubSpot’s CRM and Marketing Platform, built a library of gated content, used Forms, email nurturing, lead scoring and marketing analytics to focus sales on highly qualified, warm leads. The shift to inbound marketing doubled website visitors and leads and helped the company increase revenue by 20%.

InnerDrive

Edward Watson

Founder