Case Study: InfluencerDB achieves 4X larger deals and streamlined teams with HubSpot

InfluencerDB Quadruples Average Deal Size With HubSpot

InfluencerDB, founded in 2016, is a data-driven platform that helps brands find and manage Instagram influencers. By late 2017 the company had outgrown a patchwork of free and low-cost tools, which left sales, marketing and service teams misaligned and important data slipping through the cracks — so it sought a single platform to streamline processes and improve cross‑team collaboration.

InfluencerDB implemented the HubSpot Growth Stack (Marketing, Sales, Service and CRM) to centralize lead capture, scoring, nurture workflows and sales follow-up, and to automate routine tasks. Within six months the company saw major improvements — a 4x increase in average deal size, 204% growth in blog subscribers and a 50% response rate to outbound sequences — plus clearer pipeline reporting, better team collaboration and support for international expansion.

InfluencerDB

Sara Archer

Senior Manager of Sales and Marketing Operations