Case Study: Inflexion-Point achieves 50% of customers from inbound marketing with HubSpot

Inflexion-Point Acquires 50% of New Customers Using Inbound Marketing

Inflexion-Point Strategy Partners, a UK B2B sales and marketing performance improvement company, faced a costly dependency on a web design agency that controlled their site and prevented timely updates. They needed to regain control of their online presence and turn the website into a consistent lead-generation engine.

By adopting HubSpot’s CMS and inbound marketing tools—using marketing automation, analytics and optimized landing pages—they took control of their site and launched targeted inbound campaigns. The results: a 400% increase in monthly organic traffic, a 34% landing-page conversion rate, and 50% of new customers coming from inbound marketing.

Inflexion-Point

Bob Apollo

Managing Director