Case Study: Infinity achieves increased conversions and streamlined efficiency with HubSpot

Infinity Drives Efficiency and Conversions With HubSpot

Infinity is a UK‑based, cloud call‑tracking platform (founded in 2010) that provides in‑depth call intelligence to marketers and operations teams. Frustrated by multiple separate tools, disconnected data and slow, manual reporting, the team moved to HubSpot Marketing Enterprise in May 2016 to consolidate sales and marketing activities and gain a single source of truth.

By using HubSpot’s integrated tools and Salesforce sync, Infinity deployed its call‑tracking JavaScript, performed multi‑touch attribution, and gained richer journey analytics that informed a homepage redesign and better campaign decisions. The result: a 24% year‑over‑year increase in visitor retention, a 251% lift in homepage content clicks and engagement, faster reporting and measurable gains in conversions and efficiency.

Infinity

Paula Morales

Acting Head of Campaigns and Channels