Case Study: Inbox Storage achieves 300% customer growth and 350% more leads with HubSpot

Inbox Storage Increases Customers by 300% With HubSpot

Inbox Storage, founded in Gouda, Netherlands, offers pickup, secure storage and return services and has scaled from a local self‑storage operator to a nationwide full‑service provider. As it expanded, its operations-focused software couldn’t support the inbound marketing, lead capture and nurturing needed to compete nationally.

In 2016 the company adopted HubSpot Marketing, Sales and CRM, built personas and content-led campaigns, and implemented workflows and smart sequences for personalized journeys. The move drove major growth: leads up ~350%, customers up ~300% (about 100 new clients/month vs 25–30 previously), organic traffic +290%, and conversion rates rising from ~1.5% to ~7%.

Inbox Storage

Tim Lommerse

Online Marketer