Case Study: ClearPivot achieves 71% conversion increase and 253 new leads with HubSpot

Inbound Marketing Agency Uses HubSpot with BrightInfo to Increase Lead Generation & Conversion

ClearPivot, a Denver-based inbound marketing agency and HubSpot Gold Partner, wanted to drive more leads from its website but wasn’t fully leveraging its existing content and wanted a budget-friendly alternative to competitive PPC. The challenge was to increase on-site conversions and capture more top-of-funnel leads using content already in their library.

ClearPivot integrated BrightInfo with HubSpot and deployed personalized on-site widgets (bottom bar and scroll), an exit blog signup, and BrightInfo native advertising promoting two high-performing assets. In one year BrightInfo generated 253 new leads from native ads (31% of site leads for May 2015–2016), 188 BrightInfo on-site conversions, and a 71% uplift in conversions, while HubSpot integration provided real-time visibility, streamlined reporting, and more targeted nurturing via smart lists and content pools.

ClearPivot