Case Study: Inbound Group achieves 5X client growth and 90% inbound-sourced leads with HubSpot

Inbound Group Transforms Its Business as a HubSpot Partner

Inbound Group, founded in 2015 by Tor Magnus Kolflaath, is a Norway-based agency built to bring the inbound methodology to SMBs after Tor grew frustrated with ineffective online advertising at his previous web agency. Turning to inbound techniques and the HubSpot platform, he launched a specialist agency focused on attracting and nurturing leads the smarter way.

Inbound Group uses the HubSpot growth stack (Marketing, CRM and Sales) on its own site—targeting defined personas with content, CTAs, forms and automation—to manage and convert contacts. The results: 90% of leads now come via inbound, 100% of clients are on retainer, the agency generates about 4,000 site visits and 200 leads per month, achieved 5x client growth in a year, grew to 20 employees and reached Platinum Partner status, while clients report strong increases in traffic, leads and revenue.

Inbound Group

Tor Magnus Kolflaath

Founder