HubSpot
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A HubSpot Case Study
Impact Hub Singapore is a leading co-working community for entrepreneurs, creatives and tech professionals based in the city’s arts and design precinct. As the business expanded into memberships, events and innovation labs, marketing ran across multiple disparate tools, creating a blind spot that prevented the team from tracking lead sources, aligning sales and marketing, or accurately forecasting revenue.
By adopting HubSpot Marketing and Sales to centralize social, email, SEO and CRM, Impact Hub closed the loop between marketing and sales, automated lead qualification with Workflows, and gave sales clear, pre-qualified prospect data. The result: a 400% month‑on‑month increase in sales revenue after six months, a 200% rise in organic traffic within seven months, and a 5.1% conversion rate from social media, plus faster, more efficient handoffs between marketing and sales.
Ruben Hamilius
Head Of Marketing And Champion Of Internal Marketing And Sales Alignment