Case Study: ICT Sviluppo (Italian marketing and web agency) achieves an 80% increase in turnover with HubSpot

ICT Sviluppo Boosts Turnover by 80% as a HubSpot Partner

ICT Sviluppo is an Italian marketing and web agency founded in 2008 that helps clients build websites, e‑commerce and mobile apps. The agency struggled with a patchwork of point tools (MailChimp, Hootsuite, WordPress, etc.) that didn’t connect, making it hard to prove ROI or move clients from outbound to inbound marketing.

In 2016 ICT Sviluppo joined the HubSpot Partner Program and consolidated its stack on HubSpot’s COS, using Marketing, CRM and Sales tools (Smart CTAs/Forms, Blog, Social Inbox, Smart Lists, Workflows and Analytics). Within 12 months it generated 800 leads, increased web traffic by 80%, boosted turnover by 80%, improved client retention and predictable revenue, and advanced to Silver Tier Partner.

ICT Sviluppo

Giovanni Fracasso

Inbound Marketing And Sales Strategist