Case Study: I-Vitae achieves 34X lead growth in 4 months with HubSpot

I-Vitae Increases Leads by 34X in Four Months With HubSpot

I‑Vitae is an Italian startup offering a science‑backed programme to help women with fertility issues conceive naturally. After shifting from a B2B model selling to clinics to a direct‑to‑consumer focus, the company needed a fast, sensitive and scalable digital marketing approach to build a community and start generating leads quickly.

I‑Vitae implemented the HubSpot growth stack—migrating its site to HubSpot COS and building CTAs, smart forms, A/B tests, workflows, CRM and Meetings pages—to create a conversion funnel and more personalized outreach. In four months the company saw leads grow 34X, a 9% homepage-to-qualified‑lead conversion rate, email open rates up to 62%, blog views jump ~300% per new post and overall website traffic surge (≈250%).

I-Vitae

Alessandro

I-Vitae