Case Study: HYPE Innovation achieves 40% increase in leads and faster campaign launches with HubSpot

HYPE - Customer Case Study

HYPE Innovation, a Bonn-based provider of idea and innovation management software serving mid-market and global clients, needed to rapidly grow leads and build a new marketing capability. Their small marketing team faced slow, resource-heavy processes for launching landing pages, campaigns, and localized microsites, which limited speed to market and testing.

In 2012 HYPE adopted HubSpot, giving the team self-service tools to create campaigns and microsites in under a day, prototype quickly, and run multilingual marketing without outside help. The platform delivered a 40% increase in lead flow and the operational agility HYPE needed to scale marketing effectively.

HYPE

Tim Woods

Vice President Marketing