Case Study: HYDAC doubles lead generation and website traffic with HubSpot

HYDAC Creates Effective Lead Generation Strategy with HubSpot

HYDAC, a leading supplier of fluid technology, hydraulics, and electronics, launched Modofluido in 2017 to create a digital community that shares industry know‑how and positions the company as a trusted authority. Their challenge was to find a marketing platform that would scale content, increase brand awareness and lead generation, and provide around‑the‑clock user support.

Working with HubSpot Marketing Pro, CMS Hub and partner Digital Dictionary, HYDAC built a dedicated Modofluido site, an eight‑campaign content program (156 blog posts, 20 assets) using pillar‑cluster SEO, segmented CRM flows, landing pages, workflows and the Guido chatbot for 24/7 engagement. Results include +108,000 sessions, 681 new leads (≈+100% increases in traffic and lead generation), 301 chatbot conversations with a 63% success rate, 33% awareness in a sector survey and an NPS of 8.2.

HYDAC

Massimo Sanelli

General Manager