Case Study: Hy-Line Cruises achieves 17× more special-offer sales and 42% marketing-automation conversion with HubSpot

Hy-Line Cruises Sells 17x More Offers with Inbound Marketing

Hy-Line Cruises is a family-owned ferry company operating eight vessels between Hyannis, Nantucket and Martha’s Vineyard and offering deep-sea fishing and sightseeing cruises. After being burned by previous ineffective marketing partners, Hy-Line needed a reliable way to generate leads and track visitor behavior so they could score and nurture prospects into paying customers.

By implementing inbound marketing and HubSpot tools — SEO, email and social campaigns, landing pages, lead management and marketing automation — Hy-Line built tracking and nurture workflows that turned prospects into buyers. The program drove a 17x increase in special-offer sales and delivered 42% conversion rates in marketing automation campaigns.

Hy-Line Cruises