Case Study: Mimio achieves 40% more monthly leads and 70% YoY web traffic growth with HubSpot

HubSpot's Salesforce Integration Revitalizes Mimio's Marketing

Mimio, a global leader in interactive teaching technologies, was struggling with a fragmented marketing stack and an unsuccessful year-long attempt to integrate Salesforce with other tools. That effort consumed developer time that should have gone toward improving classroom products and left marketing unable to scale.

By adopting HubSpot and using its Salesforce integration to centralize marketing automation, landing pages and analytics, Mimio streamlined operations and freed technical resources. The result: they now exceed monthly lead goals by 40%, saw a 70% year‑over‑year increase in web traffic and achieved #1 rankings for target keywords.

Mimio