Case Study: Townsend Security doubles qualified leads and site traffic every year with HubSpot

HubSpot’s Blogging Tools Help Townsend Security Double Quality Leads Every Year

Townsend Security, a mid-market provider of data security software and appliances for highly regulated industries (retail, healthcare, finance), struggled to generate qualified leads. Their blog was inconsistent and lacked integrated calls-to-action and landing pages, and the team doubted whether inbound content could attract prospects in such a specialized, technical market.

After adopting HubSpot, Townsend implemented regular, SEO-optimized blogging, a long-tail keyword strategy, bold CTAs, landing pages, and gated offers like ebooks and whitepapers. The results were dramatic: they doubled visits, leads and qualified leads each year (10x traffic over time), saw a 6.2% lead conversion on a PII-focused post and a 63% conversion on an encryption ebook, and achieved large year-over-year gains (77% more leads and 127% more qualified leads in 2012–2013).

Townsend Security

Luke Probasco

Marketing Manager, Townsend Security