Case Study: PennyMac achieves 4x increase in leads and 200% web traffic growth with HubSpot

HubSpot’s All-In-One Solution Amplifies PennyMac’s Growth

PennyMac, a U.S. residential mortgage company that grew rapidly from its 2008 founding into a top-ten originator, aimed to accelerate its direct‑to‑consumer lending business but faced fragmented marketing and lead management. Marketing activities were split across multiple vendors, each salesperson tracked leads separately, and campaigns were labor‑intensive with no centralized analytics to measure performance.

PennyMac implemented HubSpot as a single platform for CRM, email, landing pages, blogging, SEO and automation, enabling a unified inbound marketing strategy and faster content creation. The result: a 4x increase in leads year‑over‑year, a 200% rise in web traffic, a strong blogging program that boosted search rankings, and a scalable system that supported the company’s national growth and IPO.

PennyMac

Jeremy Bachmann

VP of Online Marketing