Case Study: Fractional CMO achieves 60% revenue growth and 400% website traffic increase with HubSpot

HubSpot Silver Partner Fractional CMO Increases Revenue by 60%

Fractional CMO is an India‑based agency founded in 2017 by Shreyansh Surana and Rahul Mehta that helps small and midsize businesses grow through digital marketing. The young agency struggled with a fragmented tech stack (Agile CRM, WordPress, Hootsuite, Raven, Excel), limited visibility into campaign impact, and slow, manual proposal and lead‑nurturing processes, so they needed a single marketing automation platform to scale efficiently.

By adopting HubSpot and the inbound framework—building buyer personas, centralized analytics, automated workflows, email nurturing, blogs and landing pages—Fractional CMO streamlined marketing and sales alignment, sped up proposal creation, and scaled retainer services. The change delivered clear results: a 60% increase in revenue, 400% growth in website traffic, and a twofold rise in proposals, and helped the agency achieve HubSpot Silver Partner status.

Fractional CMO

Shreyansh Surana

Chief Executive Officer and Co-Founder