Case Study: Hatch (Where-to-Buy technology provider) achieves 300% growth in Marketing Qualified Leads with HubSpot

HubSpot helped to enable Hatch’s 300% growth in Marketing Qualified Leads in a year

Hatch is a global B2B SaaS company that provides “Where to Buy” technology to help top brands turn digital touchpoints into purchase opportunities. By 2017 Hatch was juggling separate CRMs, email, analytics and other tools, which made it difficult to connect marketing and sales, track campaign performance, view each lead’s history, and scale lead generation.

Hatch implemented HubSpot (Marketing Hub Enterprise and Sales Hub Professional), migrated contacts, and built landing pages, automated emails, lead-scoring, workflows and social integrations while using HubSpot reporting for full pipeline visibility. The unified platform drove a 300% increase in monthly marketing qualified leads in one year, streamlined marketing-to-sales handoffs, and created scalable processes for continued growth.

Hatch

Marc Haseth

Head of Marketing