Case Study: HR Cloud achieves 51% increase in conversion rate with HubSpot

HR Cloud achieves 51% increase in conversion rate with automation through HubSpot

HR Cloud is a mid‑market HR software provider that was juggling separate tools for marketing and sales, which led to poor visibility into website engagement, manual lead handling, and misaligned teams—causing qualified prospects to fall through the cracks. The company needed a single platform with strong analytics to tie marketing and sales together and improve customer engagement.

By migrating both marketing and sales to HubSpot and building automated workflows for follow‑ups, demo scheduling, and handoffs (e.g., creating tickets when deals close), HR Cloud centralized tracking and optimized processes. The result: a 51% increase in conversions, higher sales productivity, easier campaign performance tracking, and a move toward integrating customer service on HubSpot’s Service Hub.

HR Cloud

Ryan Ginsberg

Manager of Customer Support and Implementations