Case Study: Yoga International achieves 20% reduction in churn with HubSpot Service Hub

How Yoga International used Service Hub to Decrease Churn by 20%

Yoga International is a subscription-based online yoga studio serving roughly 300,000 practitioners worldwide. Focused on reducing churn and increasing satisfaction, the small team faced a fragmented feedback and service stack that made it hard to centralize customer data, respond consistently to member needs, and scale their support-driven growth flywheel.

By adopting HubSpot Service Hub (Feedback, Tickets, Knowledge Base) and integrating it with their CRM and marketing tools, the team centralized feedback collection, sends an NPS survey 15 days after signup and responds to every reply, and automated help-desk workflows. The result: a 20% drop in churn, a 5% participation rate in their refer-a-friend program, and roughly 1,000 emails/tickets deflected per month, fueling continued community growth.

Yoga International

James Bake

Vice President Marketing