Case Study: VeriFirst achieves 35× more leads and 180% organic traffic growth with HubSpot

How VeriFirst Used Content to Increase Organic Traffic, Leads, and Grow Business

VeriFirst, founded in 2004, is a national provider of web-based applicant screening and identity verification services trusted by companies across the U.S. As an entirely online business, VeriFirst faced a critical challenge: they generated zero inbound leads and needed to build a scalable digital presence.

By adopting HubSpot’s all-in-one marketing platform for SEO, marketing automation and lead management—and later consolidating multiple sites under one HubSpot umbrella—VeriFirst dramatically expanded its digital footprint. The effort produced a 35× increase in leads in six months, a 180% rise in organic search traffic, and customer growth of roughly 50% every six months.

VeriFirst