Case Study: Trello increases organic traffic 40% and reduces publication time by 47% with HubSpot

How Trello is Localizing Content in Six Languages to Achieve 1M Page Views per Month with the HubSpot CRM Platform

Trello, the visual project-management tool used by over a million people, needed a scalable way to generate and nurture leads while expanding content into new markets. Their localization and publishing process was manual, slow, spread across platforms (including WordPress), and lacked the technical resources to spin up multilingual blogs and landing pages quickly.

Trello centralized content in HubSpot and added Smartling for automated translation, allowing quick replication and localization across five languages and integration with Salesforce for lead qualification. The new platform cut time-to-publication by 47%, drove a 40% increase in organic traffic and a 29% rise in overall traffic, and enabled consistent, measurable global campaigns.

Trello

Amanda Alvernaz

International Marketing Manager