Case Study: STAT achieves new audience insights and a 10% open-rate increase with HubSpot

How STAT uses HubSpot to unlock new metrics and boost their marketing strategy

STAT is a media company that tells stories about health, medicine, and scientific discovery. Since launching in 2015, their marketing and sales activities were fragmented—data lived in silos and each salesperson handled leads differently—so they needed a centralized tool to formalize lead management and get a true 360-degree view of prospects.

STAT adopted HubSpot Marketing Hub Enterprise and built standardized workflows for lead onboarding, CTAs, and MQL-to-SQL progression. The new setup unlocked metrics they hadn’t tracked before—showing where leads came from and how they converted—delivered a 10% increase in open rates, streamlined sales processes, and positioned the company to consolidate data and accelerate growth.

STAT

Tony Guzmán

Head of Product