Case Study: GuavaBox achieves 400% faster lead review and 100 hours saved with HubSpot

How Guavabox + DoInbound Integrate HubSpot Using Zapier to Increase Efficiency

GuavaBox, a US-based website design and inbound marketing agency, and its product Dolnbound faced a costly, repetitive lead-management workflow. With a three-person marketing team using HubSpot to capture leads via blogs and landing pages, they spent hours each month manually reviewing leads, entering contact data into a CRM, and managing communications — a process that slowed follow-up and diverted time from marketing.

They solved it by using Zapier to connect HubSpot directly to the CRMs that best fit each team (Base CRM for GuavaBox and Nimble for Dolnbound), automating lead transfer and eliminating manual review and data entry. The integration cut lead review time by 400% (about 100 hours saved for GuavaBox), while driving strong growth — 19× more organic leads for GuavaBox in 2013 and a 24% increase in Dolnbound organic leads over five months.

Guavabox

Gray MacKenzie

Co-Founder, DoInbound + GuavaBox