Case Study: Ceros achieves 9X increase in MQLs with HubSpot

How Ceros Boosted Leads Using HubSpot

Ceros is a cloud-based interactive content creation platform serving B2B and B2C brands that aimed for rapid growth by boosting brand awareness and demand generation. Their marketing team lacked full-funnel visibility into contact engagement and campaign performance, while their sales reps were slowed by Salesforce’s complexity and poor lead qualification, making it difficult to prioritize outreach or replicate successful campaigns.

By consolidating on HubSpot’s marketing and sales platform, Ceros gained contact-level engagement data, real-time alerts, behavior-based nurturing, and a simplified CRM with programmable rules and auto-enriched company data. That end-to-end process drove dramatic growth: MQLs up 9x YoY, SQLs up 4x YoY, and monthly prospect meetings up 7x YoY, while improving sales-marketing alignment and repeatable campaign performance.

Ceros

Matthew Wellschlager

Vice President of Marketing