Case Study: Holsteiner Verband achieves 180% increase in website traffic and 600 leads with HubSpot

Holsteiner Races Ahead With HubDB

Holsteiner Verband, the German breeding association for world‑class Holsteiner sport horses, needed its website to do more than serve a static PDF catalogue. Lacking a unified, responsive database and ways to capture or nurture prospects, the association wanted a data‑driven, easily updatable online catalogue that encouraged interaction and qualified leads.

Working with Dietz & Consorten, Holsteiner implemented the HubSpot Growth Stack with HubDB to create a single dynamic database powering landing pages, CTAs, CRM tracking and timely sales follow‑up. The new site delivered strong results: a 30% landing‑page conversion rate, a 180% increase in website traffic and roughly 600 leads (including 49,000 visitors and 300 contacts within two weeks), producing multiple sales‑qualified leads and new customers.

Holsteiner

Christian Dietz

Managing Director