Case Study: Higher Logic achieves improved marketing efficiency and smarter lead intelligence with HubSpot

Higher Logic sought All-in-One Marketing Platform to Improve Marketing Efficiencies

Higher Logic, a cloud-based social enterprise platform serving millions of users, struggled with marketing inefficiencies after adopting Marketo — campaigns were slow to build, analytics were unintuitive, and the team needed a more strategic inbound approach. New CMO Hunter Montgomery prioritized a solution that would simplify processes, enable smarter email targeting, and deliver clearer analytics.

They switched to HubSpot for its ease of use, reporting, and integrations; the team was quickly trained and began creating landing pages, smart content, and progressive profiling themselves. HubSpot’s tools and the GoToWebinar integration boosted lead intelligence, streamlined webinar programs like their “Learning Series,” and improved overall marketing efficiency and lead quality — with plans to expand Smart Content personalization across four personas to give sales deeper customer context.

Higher Logic

Hunter Montgomery

Chief Marketing Officer, Higher Logic